Zynga: Good Riddance to Bad Rubbish

Zynga is floundering, and I’m here to jump prematurely on its grave a little…

Zynga logo

A year and a half ago, I appeared on a morning show on CNBC to talk about a comic book auction. While I was in the green room, a segment was airing that talked about Zynga and its rising fortunes. 1

I fumed a bit, because I knew that the person reporting this had to be tech illiterate to not see how bad an investment Zynga was. How Zynga relied on games it copycatted, if not outright stole. How it survived only because it preyed on weak game players and those who are stupid enough to spend money on disposable digital assets.

In a follow-up email with the producers of my segment, I mentioned that if they even needed someone to appear to talk about how ludicrous Zynga is, let me know and I’d be happy to come on.

I said it half jokingly, because I knew nothing would come of it. I have no status in the tech or financial world. I’m just a computer programmer who followed Apple too closely, right? Why would they put me on air? At least with the comics, they can credit me to “ComicBookResources.com“.

It took a little longer than expected, but the Fall of Zynga is well underway. Besides losing its CEO again (and paying the new one close to $2 million), it’s astounding losses have mounted to a billion dollars. The inertia of its early successes carried it this far, but it’s not going to last much longer.

Schadenfreude.

  1. The segment likely also featured King of Candy Crush fame. My opinion is much the same. Zynga is just more evil about it.